Written By: Lauren Howard
I had big dreams. Giant ones.
We were going to get our community, The High Rise, to 500 members. We were going to become a global media empire.
I was going to get used to putting my face everywhere and be less self-conscious and lose 100 pounds so we can take over the world for all of the women who are fed up with all the things . . .
Those are not the dreams anymore.
They weren’t bad dreams. They weren’t the wrong dreams.
But they changed because I learned more things about myself and what I actually want.
The attention? That ain’t it.
I struggled a lot with the idea of changing what we were building because it felt like a failure. The idea of a media empire and a giant community was the first thing we were going to build.
But things change, and I feel so at home in what we’re doing.
Transitions are natural. Changing plans does not mean that the previous attempts were failures.
We learned so much from what we tried, and it’s all still here, living and nearly breathing, to be consumed.
From here, we will continue to grow The High Rise and post content on elletwo, but I’m not sure we need to be the global media empire that I planned on being. I think we just need to help the people in our orbit with one or many of the various and sundry tools that we have put together.
We need to keep writing.
We need to keep saying that things are wrong when they are wrong.
I would still love 500 people in our community, but I would also love for the people who are there to feel nurtured, safe, and supported.
This transition feels good. It feels natural. It feels easy.
It feels like consolidation and growth all at the same time.
And it is right. So very right.
Founder & CEO at elletwo
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